Archivi del mese: agosto 2015

The Good, the Bad and the Ugly. Who is my Ideal Client?

 

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When I am on vacation, I like to travel. I do not like to stand still in one place for long. Ok, sometimes it is nice and cosy to lie in the sun, walk along the beach, or eat an ice cream, though this is not my ideal vacation. On those rare occasions in my life when I have plenty of idle time, I cannot do without thinking about where I stand now in my profession, what I would like to do next, which situations I do not like, and what I want to change in my working life.

These days I was thinking about problem clients and asked myself: who is my ideal client, the client I want to work with?

My ideal client replies to messages and sends useful information. I perfectly understand that I am the problem-solver for my clients. They do not want to solve problems themselves; otherwise, they would have not called a translator to find translation solutions. However, great results arise from cooperation. If I do not understand the source text I am translating or have doubts on the best way to translate an investment fund factsheet for a retail or institutional investor, I expect my ideal client replies to my questions. Because it is in the interest of both to do a great translation job (and sell that investment fund).

My ideal client says thank you. When a plumber fixes my tap, I thank him. When I buy a coffee machine at the store, I thank the clerk giving advice on what is the best coffee machine for me. When somebody opens the door for me, I say thank you. You help me, I thank you. You send me work, I thank you. You work for me, I thank you. It is a sign of appreciation and mutual respect. Continua la lettura di The Good, the Bad and the Ugly. Who is my Ideal Client?